Caesars Looks to Mobile Tech to Raise the Hotel Guest Experience
Caesars Entertainment‘s flagship product may be gambling, but lately the company’s biggest bet has been on catch-up tech investments in hotel tech. The newsiest and most eye-catching of these has been its experiment in on-demand mobile delivery of food.
In the past three months, Caesars has been testing mobile ordering technology for food at eight properties nationwide, including the Linq in Las Vegas. The company is letting guests order food at designated locations around their properties that are public areas, such as lobbies and poolside decks, but that aren’t restaurants or casino floors.
Guests sitting at, say, a lobby lounge, can order food from a hotel kitchen to be delivered to them on the spot. A guest can order through the Caesars mobile app or else by texting a word on their phone to a particular number, which then opens a web browser with menu options.
“We shifted gears to create tools that help guests do what they were already doing, only in a more natural way,” said Marino. His team worked at streamlining services to help guests, say, find out what time a restaurant or pool on the property is open.
In the past year, Caesars has slowly been adding “wayfinding,” or maps, to its apps for its properties, which can often be as large as museums. The maps add “centimeter-accurate” virtual indoor models of most of its Vegas properties. LocusLabs, a San Francisco-based company, powers the maps. Caesars aims to finish with its Vegas locations by early spring.