Increasing Traveler Confidence Through Connected Mapping
As air travel gradually increases, aviation industry leaders know that earning traveler trust and ensuring passenger safety is more important than ever. Imagining how travel will evolve in a pandemic-stricken world, many airports are implementing a variety of new precautions and safety measures intended to increase confidence that travel is safe. Getting passengers back to the airport and into the skies will require the entire aviation ecosystem to make adjustments. In light of that imperative, the LocusLabs team continues to work with our airport partners to compile additional best practices they’re implementing to help fliers navigate these uncertain times. In this post, we highlight some more examples of aviation leaders and the efforts they’re taking to earn traveler confidence.
Mapping new sanitizing stations:
The Centers for Disease Control and Prevention COVID-19 guidelines include hand cleaning as one of several safety measures to reduce transmission. In May, we highlighted how Seattle Tacoma International Airport mapped 119 hand sanitizing stations for their travelers. Now we’re showcasing the team at Charlotte Douglas International Airport who updated their online map instance, including for mobile devices, to draw attention to 48 hand sanitizing stations throughout the terminal with a new hand-washing icon that’s easy to spot amid all of the other points of interest on the map. Travelers can also easily share these locations with their travel companions via messaging apps and social media.
Mapping Personal Protective Equipment (PPE):
Imagine it’s 20 minutes from boarding and you can’t find your required face mask. With a sinking feeling, you know exactly where it is: at home, along with your gloves and sanitizing wipes. Denver International Airport (DEN) leadership knew it was only a matter of time until this became a widespread issue. So, they installed personal protective equipment (PPE) vending machines throughout their terminals to better serve passengers. Adding the locations to DEN’s terminal and online maps helped guests find PPE and make their flights. The mobile-based map lets connecting customers know where to buy new PPE between gates.
Mapping Concession Points of Interest:
Returning to the airport also means returning to the likelihood of using airport restrooms, retail stores, dining options, and other points of interest (POIs). Identifying which POIs have contactless dining options, six-foot distancing markers for service lines, or plexiglass dividers helps restore travelers’ confidence about being in the airport.
Vantage Airport Group and LaGuardia Airport (LGA) enhanced their Terminal B mobile-based map to immediately show “Contactless Order/Pay” options when the app opens. Travelers can also order ahead with the LocusMaps integration with airport mobile ordering app Grab integration to minimize time spent in crowded food service areas. Communicating these protocols for each POI assures patrons that the airport and its vendors are committed to providing safe shopping and dining experiences.
What you can do now:
Connected mapping is a dynamic tool that can be used to reassure travelers they’ll find your sanitizing stations, personal protective equipment (PPE) retailers, and points of interest (POI) complying with COVID-19 protocols. LocusLabs shares airports’ and airlines’ mission to help people returning to airports make their way through the terminal safely. By surfacing the various ways industry players are responding to this challenge, we can all move forward faster. If a recently implemented safety protocol at your airport is producing good results, let us know!
It might be a long approach before we’re back at capacity, but we’ll get there sooner by working together.
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