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Apex on LocusLabs' Turn-by-Turn Navigation at LAS for American Airlines

by Locus Labs

From the story:

Its functionality is similar to calling up directions in Google Maps. With the GPS on their smart devices switched on, travelers simply tap or type in what they are looking for and the app displays the way to the destination. Depending on the positioning services available at the venue, some will even allow real-time repositioning to reorient travelers who are walking the wrong way or getting side-tracked by unplanned stops.

“The magic of positioning services is that it provides accurate ‘current location’ and orients your position on a map allowing for ongoing routes from where you are,” says Jack Loop, director, Engagement, LocusLabs. “By design, LocusLabs functions with any positioning technology supported at any venue. In the case of American Airlines and Las Vegas McCarran, that is the Apple Core Location service indoors.”

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