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USA Today on United’s app and LocusMaps adoption

by Locus Labs

USA Today covers United’s app improvements, including how the airline is using LocusMaps to guide passengers in the airport:

To build out the new map functionality, United has teamed up with San Francisco-start-up firm LocusLabs. Campbell Kennedy, LocusLabs’ co-founder and CEO, says the new map tools will give fliers “search bar for the indoor world.”

For directions on airport grounds, users will see directions displayed on interactive maps. Fliers can click through to “advance” through the maps as they make their way through the airport.

Type in what you’re looking for, “and it guides you right there the same way an online application would,” Kennedy says, calling the technology a major upgrade from what people are currently familiar with.

“Most maps out there today are basically a static image and it’s not much you can do with them,” Kennedy says. “Our platform is completely interactive and dynamic. It’s tappable. You can get a storefront image of the restaurant or shop to get an idea of what sort of a place it is.”

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